FROM FOUNDING TO ESTABLISHMENT
2019-2023
THE START TO A NEW REALITY
JAN 2024
SONDERS CLUB LAUNCH
FEB 2024
CURATING OUR BRAND ETHOS
MAR 2024
SONDER x WSMKT
APR 2024
SONDER x SEON
APR 2025
SONDER x VANESA
MAY 2024
SONDER x ALADDIN
MAY 2024
SONDER x CLIQUE CABANA
MAY 2024
SONDER x QUEMA
JUNE 2024
CREATING OUR OWN STORY
JUL 2024
SONDER x QUEMA
AUG 2024
SONDER x QUEMA
SEP 2024
SONDER x EDUARDO FRANCO
OCT 2024
SONDER x EIZA x AVEZA
OCT 2024
SONDER x MIR
NOV 2024
SONDER x ALADDIN
NOV 2024
SONDER x VANESA
NOV 2024
SONDER x SEON
NOV 2024
MEMBERS CLUB
DEC 2024
SONDER x CLIQUE CABANA
DEC 2024
SONDER x SLOWBURN
DEC 2024
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May 25, 2015
Title
May 25, 2015
THE SEARCH FOR SONDER
Our Founder, Davincho, spent over 3 years curating the power of sonder into a brand with a message. The first part of building a club for sonder is to look for the sonder around you. And so, the journey begins.
LIVING A SONDEROUS LIFE
Our exclusive debut collection "Live Sonderously" showed us the power behind the sonder's message. We are all vividly different, but we can still relate to being a complex human.
DEBUT COLLECTIVE
Sonder's Club hosted its debut with a pop up showcasing our first deadstock collection and a film screening for our "Live Sonderously" campaign - exclusively made for the Founding Members.
FINDING OUR LANE
Our establishing year was dedicated to limiting accessibility for the members that come for the Sonder's Club experience. Every collection was produced in-house by Davincho.
FIRST POP UP
We showcased our first collection and snuck in a few one of one pieces in the Westside Market event.
CABIN TRIP (FT. SEON x KADO x MAIZA)
Our founding member, Seon, invited us out to his annual cabin trip with Kado & Maiza to join their creative retreat. We got behind the scenes footage and documented stories that have never been heard for our member documentary.
ATL SWIM WEEK
We went out to the first ATL Swim Week Runway Show and got to see our founding member, Vanesa Sonea, walk the runway.
FEAR AND LOATHE CO. LOOKBOOK
Our founding member, DJ Aladdin, invited us to come shoot a lookbook for Fear and Loathe Co. exclusive collection.
DISTRICT 360 ON FILM
Clique Cabana invited us to come document their first show at District Atlanta on film.
LA CASA LATINA
We hosted an event at The Forum Cocktail Co. to showcase the first Sonder's Club Members Collection with the Latin Collective, Quema.
BUILT OFF VISION
Sonder's Club was built from countless hours of curating, journaling, and strategizing. We are the writers of our own story - creators of our own reality.
FOUNDERS CELEBRATION
After 3 years of building Sonder's Club, this was the first year we got to celebrate our founder's birthday with the club. We collaborated with Quema to host the celebration at Forum Cocktail Co.
THE ROOFTOP CLUB
Collection No. 3 with Quema was one of the most significant pop up events we've had to date - the party that never happened.
START OF THE MEMBERS CLUB
We were invited to Tongue and Groove to deliver our first custom members tee from the Members Only Collection. Eduardo was styled in the One of One edition shirt for his set at Candela in District ATL.
MEMBERS OPENING FOR DIPLO
We styled our members in One of One Editions from our Members Only Collection as they opened for Diplo in Underground ATL.
SONDER AT PALO SANTO
We styled our member Amir in a custom members tee from the Members Only Collection for his DJ set at Palo Santo Rooftop Sessions.
MEMBER LOOKBOOK
We styled DJ Aladdin in the One of One look from our unreleased Denim Collection during the promo shoot for his single "Notice You" with Kap G.
MEMBER LOOKBOOK
We delivered Vanesa's custom piece from our Members Only Collection at Le Blanc Haus.
MEMBER LOOKBOOK
Celebrated the end of University with family and friends, and received my bachelor's degree.
THE CLASS OF 2024
We hosted our first private event with the Members Club at Supply and Demand. The speakeasy was full of loyal members that have been apart of our first established year of building the club - Member's Class of 2024
WONDERLAND
We collaborated with Clique Cabana to produce the official merchandise for their Wonderland party at Block & Drum. We showcased our exclusive apparel and snuck in some one of one editions in the pop up collection.
LOCALS ONLY VOL. 1
We collaborated with Slowburn Collective to produce an exclusive experience at HYPR Studios for our locals.
Card Title
Celebrated the end of University with family and friends, and received my bachelor's degree.
Card Title
Celebrated the end of University with family and friends, and received my bachelor's degree.